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SD FINANCIAL CENTER

Merrill Lynch Branch Office

Through our branch’s experience and leadership, we welcome working with individuals, families, business owners, executives and institutions—in rising, declining and turbulent markets—and we believe we are well-positioned to help you address your wealth management challenges and opportunities.

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The SD Financial Market enjoys a distinct heritage of serving generations of client families in New York and across the nation. Working from two offices in downtown Manhattan and Staten Island, our 125 plus financial advisors are entrusted with their clients; assets and liabilities. Helping to enhance the lifestyles and legacies of clients is a role we take very seriously.

The Sales Department office, known as SD, came into being in 1940. It followed the return of Charles E. Merrill to head up the newly merged firm of Merrill Lynch, E.A. Pierce & Cassatt.

The office occupied 9,600 square feet on the East side of the first floor of 70 Pine Street, a magnificent Art Deco structure that is still worth a visit. The Firm occupied the first four floors of this 66-story building, then the third tallest in the world after the Empire State Building and the Chrysler Building. It was known as the Cities Service Building, named for one of the then-major oil companies that had its headquarters there. SD occupied the site of the former Cities Service museum, which had featured the latest methods of drilling for oil along with maps, photos, and other memorabilia.

The office provided semi-glassed-in booths, with some desks arranged in ascending tiers so all could see the electronic quote boards and Trans-lux ticker tapes. The three quote boards showed up to 600 placements from the New York and American Stock and Bond exchanges plus the Commodity exchanges. In practice, many desks were a considerable distance from the little numbers appearing on the boards; thus the use of binoculars was widespread.

All told, there were an estimated 40 to 45 “customer men” now known as financial advisors, plus a few assistants moving into the new facility, along with key operations and support personnel SD continued to grow. By the end of 1947, there were 67 AEs, eight sales assistants, and 45 operations and staff personnel.

On a typical day, 200 to 300 clients and prospects visited the office. Many clients of other branch offices visited to obtain services. SD had 10,500 accounts, and did a tenth of the firm’s total business. At that time, there were 95 offices in Merrill Lynch.

In 1948 SD held its first seminar for women. The following year, it developed its own Commodity Department with six specialists.

In 1961, SD’s roster was increased when the Home Office, catering to employee accounts, was closed and folded into SD.

When Merrill Lynch & Co. moved to its new headquarters at One Liberty Plaza in 1972, SD followed and occupied the 10th floor of the modern 54-story structure known as the U.S. Steel Building. It was built on the site of the former Singer Sewing Machine Building.

The new office had considerable enhancements. A pneumatic tube system was installed so brokers could enter orders virtually without leaving their desks, and there were quote machines adjacent to each desk. Fabulous. The electronic quote board was gone, and we could throw away our binoculars.

Merrill Lynch was active in maintaining “Investment Booths,” where the public could obtain investment information. SD financial consultants helped staff the booths at Grand Central Terminal, the World Trade Center, and the first floor exhibit at One Liberty Plaza.

It became apparent the firm needed additional space, so in 1986, Merrill Lynch moved to the World Financial Center. SD followed in 1987, occupying the fourth floor of 2 WFC. Unfortunately, within weeks, the stock market imploded, with the Dow Jones Industrial average declining 508 points, 22.6%, in one day, October 19, 1987. Business would be slower for a while. The new office reflected the beginnings of the consultative process, with private offices and ample meeting rooms. The system in place allowed brokers to view a ticker tape at their desk. Client Associates could enter instructions through the system from their deck.

On March 15, 1999, SD moved to its new quarters on the 39th, 40th, and 41st floors of 2 World Financial Center. The new state-of-the-art facility allowed a broker to virtually accomplish all that was needed for the job without ever leaving his or her desk. Some of the many meeting rooms were permitting brokers to make computer laptop presentations to their clients. The 250-seat auditorium provided video conferencing, enabling viewers from other locations to fully participate in SD conferences, and vice versa.

The office now had more than 300 in personnel, including 200 financial consultants and trainees, 90 client associates and 20 operations and management people.

In the early 2000s, SD saw some challenges. The 2001 terrorist attacks on New York City shut down SD for several months. During that time SD employees were divided and sent to work in offices in Midtown, NY, New Jersey and other surrounding areas. SD opened its doors again in early 2002 where the employees returned back “home”. Private Banking Investment Group, also known as PBIG, was founded in the early 2000s and was made up of many SD alumni.

In the years following the 2001 terrorist attacks, many businesses and firms left downtown, NYC along with the closings of many shops but SD remained. In 2014 with the opening of Brookfield Place, Westfield, and the new World Trade Center, downtown has become a destination for tourists and locals alike.

Today, the two offices that make up SD Financial Center, is made up of over 200 dedicated employees who serve our clients day in and day out. SD is proud to remain one of the few firms remaining on Wall Street.

The small band of 1940s “customers men,” were they here today, would no doubt have stood in awe of the extraordinary accomplishments of this great office, and the firm behind it.

In November of 2000, William Schreyer, the former CEO, stated it best to an audience in the SD Auditorium in downtown Manhattan when he said, “SD was the flagship of the firm, still is the flagship of the firm and will always be the flagship of the firm”.

About Us

The financial advisors at our Branch can offer financial strategies that come from years of combined wealth management knowledge and experience. We also stress that our role goes beyond wealth management. Employing the broad resources of Merrill Lynch, our financial advisors can assist with retirement planning, guidance on concentrated stock positions, traditional investments and estate planning services, while working with your other professionals, such as estate and tax attorneys.

Our Branch’s financial advisors are committed to client service and satisfaction. We begin every relationship by having clients identify their personal and professional goals, including those related to lifestyle and multi-generational issues. With that information, combined with our ability to draw on industry analysts and specialists, financial advisors have the tools to fully understand each client’s current financial situation and can help them create financial strategies designed to meet their long-term objectives.

Through our volunteerism and charitable outreach, our Branch helps support the economic, social and cultural life of the places in which we live and work. In virtually every Merrill Lynch location across the country, employees are involved in fundraising activities meant to benefit their many neighborhoods and causes. And as a local Branch office, we feel it is important for us to “give back” and help maintain vibrant, healthy communities and non-profit organizations.

As a Merrill Lynch client, you have access to the knowledge and experience of industry skilled financial advisors who are supported by the intellectual capital of Merrill Lynch, a goals-based wealth management platform, and the technological resources of a leading global financial services firm. Our advisors strive to fully understand your personal and business needs, and those of your family and future generations. We will put your interests first to help you pursue your financial and life goals.

Branch Office Profile

Advisors at This Location

Our deeply committed financial advisors call upon Merrill Lynch’s tools and resources to help clients pursue personal and professional financial goals, as they also help them prepare for financial and lifestyle challenges that may lie ahead.

Jonathan Moskowitz

Assistant Vice President

Private Wealth Manager

Michael J Mattiello

Vice President

Senior Financial Advisor

CFP, CRPC

Antonia Paternò-Castello

Assistant Vice President

Senior Financial Advisor

CFP

Ruth Saada

Senior Vice President

Senior Consultant

CFP, CIMA, CRPC

Todd C Gray

Senior Vice President

Senior Financial Advisor

CRPC

Michael S Hoffman

First Vice President

Senior Consultant

CRPC

Ranjesh K Singh

Vice President

Wealth Management Advisor

CAIA, CRPS, CKP

Mardy T Ceesay

Vice President

Wealth Management Advisor

CPWA

Manesha Lakhiani

Director

Financial Advisor

CIMA

Terence F Byrne

First Vice President

Wealth Management Advisor

Henry Swayne

Assistant Vice President

Senior Financial Advisor

CFP

Michael M Mattes

Assistant Vice President

Financial Advisor

CFP

Peter Gonzalez

Wealth Management Advisor

CFP

Abraham G Cohen

Senior Vice President

Wealth Management Advisor

Michael Lilley

Vice President

Senior Financial Advisor

CFP, CRPC

Robert Hughes Guido

Senior Vice President

Senior Financial Advisor

Joseph Zerillo

Senior Vice President

Wealth Management Advisor

CFP, CRPC

Patrick R Sullivan

Assistant Vice President

Financial Advisor

J.T. Gilbert

Vice President

Senior Financial Advisor

Robert L Boykoff

Vice President

Wealth Management Advisor

CFP, CRPC

Jeff C Thomas

Assistant Vice President

Wealth Management Advisor

CFP

Grant O Aidner

Vice President

Wealth Management Advisor

CFP, CRPC

Michael Allen Ruffine

First Vice President

Senior Financial Advisor

Gerald T Henshaw

Senior Vice President

Senior Financial Advisor

Daniel Russo

Vice President

Wealth Management Advisor

CFP, CRPC

Brian T Lotito

Senior Vice President

Financial Advisor

Ryan Feldman

First Vice President

Wealth Management Advisor

CFP

Michael J Healy

Senior Vice President

Senior Financial Advisor

CRPC

Scott B Rosenblum

Vice President

Senior Financial Advisor

CRPC

Thomas R Donahue

Financial Advisor

CFP, CIMA, CPWA

Kean Amaral

Senior Vice President

Senior Financial Advisor

CFA

Dennis Loiacono

Vice President

Senior Financial Advisor

Rosa M Quartuci

First Vice President

Financial Advisor

Courtney Burton

First Vice President

Wealth Management Advisor

CFP, CRPC

John Gunther

Senior Vice President

Wealth Management Advisor

CFP, CIMA

Mark Cassidy

Senior Financial Advisor

CRPC

Jessica E. Lee

Vice President

Wealth Management Advisor

CFP, CRPC

Joshua Duksin

Senior Vice President

Senior Financial Advisor

Hans A. Stelzer

Vice President

Financial Advisor

Salvatore Palmeri

Assistant Vice President

Financial Advisor

Stephen M. Horiuchi

First Vice President

Wealth Management Advisor

Brian G Surdoval

Senior Vice President

Senior Financial Advisor

Jonathan Horn

Assistant Vice President

Financial Advisor

John C Barrett

Managing Director

Wealth Management Advisor

CAP, CIMA, CRPC

Office Management Team

Paul Sullivan| MLWM Market Executive| Managing Director

Glen Paulin| Administrative Manager| Vice President

Francisco Gonzalez| Client Relationship Manager| Vice President

Erin Distler| Administrative Manager| Vice President

Reshma Patel| Client Relationship Manager| Vice President

Let’s Have a Conversation

Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, we can help you create a financial strategy that reflects your personality. Only then can we offer an approach that is built around your life priorities and the ongoing advice you need to help you manage fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

Careers

No matter where your career may currently be, if you have the mindset and motivation of a Merrill Lynch Financial Advisor, you should consider the opportunity to become one yourself.

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Work Culture

Our culture is dedicated to providing continuing professional training, mentoring and technology for new and experienced advisors.

Rewarding Career

We help you support the financial aspects of a client’s life, focused on providing individually customized investment strategies and wealth management advice, products and services.

Access to Resources

Our size and scope offers access to a wide range of technology, intellectual capital and marketing resources designed to help build your business and enhance client relationships.

Grow & Learn

Merrill Lynch has been training financial advisors since 1946, offering advisors the critical skills and knowledge they need to assist individuals in pursuing their unique financial goals.

Learn more about careers at Merrill Lynch